Eric Bompard : Campagne de publicité

2010/2011

We have taken a trip to America for our new advertising campaign where cashmere is woven all around the Big Apple The Bompard collection is more resolutely fashionable, city based and more New York and permeates the streets and avenues of the mythical capital of fashion addicts with a fashion model followed by the fashion photographer Paul Schmidt. The emblematic goat had crossed the Atlantic and is presented in "typically New York" situations. You will have heard of baby sitting and dog sitting but probably not goat sitting. Our little nanny goat will have to put on her best show in December if she is to be invited to a distribution of cashmere from the skyscrapers of the Big Apple!
2009/2010

In 2009, the Bompard goats are crossing the Channel.
Why? for the release of their album.

This year we find them diving into the heart of the Star System and they have found a band name matching perfectly to their spirit « The goats ».

You can discover them in their Recording Studio with funky coloured glasses propped on their noses with a Star Style attitude.

Of course, it is not their styling that makes
« The goats » Stars but their talented professional behaviour. They have managed to draw the attention of a Producer who discovered their exceptional talent and will lift them up to the charts.

During the approach to Christmas you will have the chance to discover their exclusive new album entitled « Christmas Songs » with chart topping new titles like « Goats In Love » and « Milky Goat ».

Their success is dazzling: millions of albums sold in record time with jubilant fans fighting to obtain their autographs, to stroke their fabulously soft coats and to be photographed in their company. The goats are being constantly approached and love it.

The decision for the goats to go on tour is in high demand, so watch out for their Imperial Red Bus racing through the capitals' streets accompanied by the Icon of the House of Bompard.
2008/2009

For the 7th consecutive season, the « Bompard » model is back with her favourite goat, in the most glamorous campaign than ever.

Indeed, we find our model on the podium of a fashion show and during her shopping, always in tow with the cheeky goat.

The winter campaign 08/09 will start in the top-of-the-range magazines: Glamour, Air France Madame, Psychologies, Madame Figaro, Elle, Cosmopolitan, Marie Claire Idées, Marie Claire and Stiletto.

The poster campaign will start with back of Parisian kiosks and will end with a national campaign from December 3rd to 9th 2008.

Finally, a press campaign is also planned for our Belgium and Swiss friend.
2007/2008

This winter, say hello once again to our 'Bompard' model and her favourite goat. This year, the « Bompard girls » will be the stars and our little goat will be more discreet, but still bringing a touch of glamour and a little humour to the Bompard signature. The cashmere becomes this year a very precious treasure that one has to protect

We hope you enjoy our three new illustrations which will appear from September 2007 onwards in magazines such as: Glamour, Air France Madame, L'Officiel, Marie France, Air France Magazine, Gala, Numéro, Psychologies, Madame Figaro, Elle, Cosmopolitan, Le Figaro quotidien.

A campaign will take place in Paris for the opening of our Champs-Elysées flagship store. This campaign will be followed by a national campaign from December 5th to December 11th 2007. Our Bompard model hits the streets on the back of Parisian kiosks from September 10th to December 23rd, 2007. This campaign will also take place in Belgium and Switzerland.
2006/2007

This winter, say hello once again to our 'Bompard' model and her favourite goat. For the last five years, we have used this illustration for our advertisement campaign, bringing a touch of glamour and a little humour to the Bompard signature. The illustrations are this year conceived in three sparkling atmospheres: the start of the new school year in September, a cold November and the parties at the end of December.

We hope you enjoy our three new illustrations which will appear from September 2006 onwards in magazines such as: Marie Claire Idées, Marie Claire, Marie France, Version Fémina, Elle, Glamour, Vogue, Figaro Madame, Cosmopolitan, L'Officiel, Gala, Air France Madame et Air France Magazine.

From September 18th to December 24th 2006, our Bompard model hits the streets on the back of Parisian kiosks and through a national campaign on Decaux Abribus from December 5th to December 11th, 2006. This campaign will also take place in Brussels and Geneva where we have just opened two new stores.
2005/2006

This winter, say hello once again to our 'Bompard' model and her favourite goat. For the last four years, we have used this illustration for our advertisement campaign, bringing a touch of glamour and a little humour to the Bompard signature.

A Bompard cashmere is a successful goat (after a rigorous workout though!). After a rigorous workout though! is reinforcing the idea that the raw material selection by Eric Bompard is a guarantee of exceptional quality.

We hope you enjoy our two new illustrations which will appear from September 2005 onwards in magazines such as: Marie Claire Idées, Marie Claire, Marie France, Version Fémina, Elle, Glamour, Vogue, Figaro Madame, Cosmopolitan, L'Officiel, Gala, Air France Madame et Air France Magazine.

From September 15th to December 24th 2005, our Bompard model hits the streets on the back of Parisian kiosks and through a national campaign on Decaux Abribus from November 23rd to November 29th, 2005.
2004/2005

Eric Bompard has planned a tri media strategy for the 2004/2005 fall-winter time:

An advertising campaign from September to December in magazines such as: Avantages, Version Fémina, Madame Figaro, Vogue, Marie Claire Idées, Marie France, Gala, Marie Claire, Cosmopolitan, Elle, Glamour, Le Nouvel Observateur, Air France Madame, Air France Magazine.

A poster campaign in Paris and provincial towns from November 24th to November 30th, 2004 as well as a Parisian campaign at the back of kiosks from December 2nd to December 22nd, 2004.

A campaign on TV on France 2 and cable TV from November 21st to December 12th, 2004.